LOGO

This project involved designed as many as five logos for any brand we wanted, the brand could even be made up. So with that in mind, I went for a Grateful Dead-inspired clothing company thinking it would yield very fun and interesting designs. These logos were actually more challenging than imagined due to how much linework

goes into them. I wanted all the logos to be simplistic at first glance however, they are complicated unique designs that are pleasing on the eye making it attracting to people observing. Exactly what a logo should accomplish.